Green Street, an exhibition combining green spaces and ceramic tiles
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Cersaie and ExpoGreen, two of the most important international tradeshows held in the Bologna exhibition centre, have reached an agreement to create Green Street, a major new exhibition event.
The aim of the agreement between Cersaie, the international exhibition of ceramic tiles and bathroom furnishings, and the International outdoor exhibition ExpoGreen promoted by Unacoma is to pursue sustainable development through the promotion of green spaces and the use of ceramic tiles, a product created from natural raw materials using a process that minimises environmental impact.
The event run until the end of Cersaie 2009 (29 September – 3 October) and is located in a more than 4,500 square metre external area alongside Area 48 in the Bologna exhibition centre. Project by Riccardo Rigolli with GPR Ambiente.
This large green space will be open to visitors to both international shows and will feature specific theme areas. Green Street consists of “Biolago” (Bio-lake), a faithful reproduction of a lake; the “Fattoria del futuro” (Farm of the future), a zero-impact structure which will also feature vegetable gardens; the “Bosco Magico” (The Magic Wood), an outstanding expression of topiary art; the “Labirinto” (Maze - project by Franco Origoni and Anna Steiner with Lorenza Perego), a ceramic maze with walls formed from hedges; the “Giardino in corso” (Garden in progress), a work in progress consisting of flowerbeds and green spaces; and “Giardini” (Gardens), a nationwide competition for landscape architects who will offer their own interpretations of green spaces through eye-catching exhibits.
The unifying elements running through the various areas are the walkways which consists entirely of Italian ceramic tiles and the ceramic works which during the last three years have been exhibited at the Milan Triennale during the Furniture Fair.
This joint exhibition explores many closely interrelated aspects. In the field of ceramic tiles, it highlights these products’ eco-friendly qualities based on specific process and product certifications, the physical manifestation of the institutional ceramic tile advertising campaign headlined “Ceramic Tile of Italy. A Natural Beauty”, and the fully tried and tested use of ceramic tiles in outdoor areas. In the field of gardening and plant care, one of the key sectors of ExpoGreen together with exterior furnishings, Green Street highlights the application potential of this equipment for maintenance work in order to improve and enhance outdoor living spaces. Italian ceramic tiles and garden equipment are therefore key elements for creating outdoor spaces that contribute to a better quality of life.
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