Our trademark
Tradition and technological innovation combined
in the logo created by Armando Testa
| | |
Created in the early 1970s as a promotional tool for use in the foreign markets where the Italian ceramic industry was beginning to export significant quantities of products, namely the USA, France and Germany, for the past two years the Ceramic Tiles of Italy trademark has had a new graphic design. Restyled with the aim of emphasising the distinctive features of Italian ceramic tiles in the 21st century, the new trademark combines the quality, tradition, excellence and originality of Italian products with new applications and advanced technologies. These characteristics are embodied in the logo, which symbolises Italian ceramic products opening out to new transformations, innovative applications and avant-garde design. The Ceramic Tiles of Italy trademark is promoted in international markets through an advertising campaign. Created by the Armando Testa advertising agency, the image symbolises the quality and innovative applications of ceramic tiles as interior furnishing items, emphasising in particular their nature as fashion articles. The advertising campaign was presented at Cersaie 2000, the world’s most important exhibition of building ceramic and bathroom furnishings, and is aimed at specialist international magazines for the trade, architects and interior designers.
The Ceramic Tiles of Italy trademark is protected by international copyright and may be used solely by Italian companies belonging to Confindustria Ceramica. As part of a high-profile integrated communication campaign, the trademark is used by member companies for shop window stickers, forms, corporate printed matter, advertisements, adhesives, posters and merchandising.
|  |
|
| | |