Ceramic Tiles of Italy returned to SIA Guest Rimini
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A total of 14 companies took part in the international hospitality exhibition SIA Guest in the Rimini exhibition centre as part of a collective Ceramic Tiles of Italy stand.
Organised with the support of Federalberghi, AIPI (Italian Interior Designers’ Association) and ADI (Italian Industrial Design Association), the 59th edition of the exhibition hold from 21 to 24 November this year. A key event in Italy for the hotel and hospitality sector, SIA Guest is renowned for its strong focus on innovation in terms of both style and design and the development of materials for a constantly evolving sector.
The exhibition was complemented by a packed programme of workshops, conferences and meetings.
The Italian tile companies that took part in the event occupied a collective stand designed by architects Dante Donegani and Giovanni Lauda. This 192 square metre stand (hall 5 stand no. 127) consisted of an institutional space and commercial areas for exhibiting new products and talking to potential customers.
The ceramic tile companies were: Ceramiche Atlas Concorde; Ceramiche Caesar; Casalgrande Padana; Cooperativa Ceramica d'Imola; Cotto D'Este Nuove Superfici; Etruria design; Fap Ceramiche; Ceramiche Gardenia Orchidea; Ceramiche Keope; Lea Ceramiche; Mirage; Naxos-Fincibec; Refin Ceramiche; Tagina Ceramiche d’Arte.
The show was an excellent opportunity for these participating companies to meet professionals from the hospitality market, which includes the sectors of furnishing, contract, textiles and floor coverings, equipment, technology, services, safety, plant engineering, wellness and bathroom furnishing. Promoted by Confindustria Ceramica and organised by Edi.Cer. through an agreement between Confindustria Ceramica and Rimini Fiera, the aim of the event was to promote meetings with hotel owners and contract sector professionals operating on Italy’s Romagna coast and in neighbouring zones, particularly in Croatia, to discuss new projects and the remodelling of existing hotel facilities.
Participation in this event is a key aspect of the promotional strategy of the ceramic tile sector companies, which manufacture products with ever higher levels of aesthetic value and performance ideal for use in hotels, restaurants, external areas and swimming pools.
These companies are increasingly dialoguing directly with professionals such as architects, engineers and interior designers who are able to make best use of the product and create interiors with a high degree of personalisation and specific functions. These are precisely the categories of professionals that attend SIA Guest.
The experience acquired by SIA Guest over the years makes it an outstanding meeting forum for the leading industrial companies and suppliers of services in the Italian and international hospitality sector.
Last year, the 90,000 square metre exhibition space hosted 700 participating companies and attracted over 44,000 professional visitors. More than 500 business meetings were held between international buyers and exhibitor companies. The event also enjoyed strong press and television coverage due to the presence of 250 accredited journalists.
By the end of the last show, more than 600 visitors (consisting of hotel owners, designers, builders, hotel managers and architects) had registered at the Ceramic Tiles of Italy stand in order to receive information on ceramic products.
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