Italian ceramic tiles in the spotlight at Saiedue Living
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Italian ceramic tiles took centre stage at Saiedue Living 2007, the 26th edition of the International exhibitions of architecture, interior finishings, building renewal and technologies. As is now customary, the excellence of world ceramic tile production was represented by Ceramic Tiles of Italy, the institutional trademark promoting the products of the Italian tile industry. Held in the Bologna exhibition centre from Tuesday 13 to Saturday 17 March, the show hosted more than 1,400 international-level exhibitors in a floor space of 155,000 sq.m.
The Services Centre in the Bologna Exhibition Centre housed the Ceramic Tiles of Italy institutional stand designed by architect Dante Donegani, an exhibit that garnered praise at Contractworld (Hanover, Germany). Again this year the space included an info desk offering visitors detailed technical information and the latest news on the ceramic tile industry, its products and the manufacturers. Visitors were also able to make use of a catalogue library featuring the promotional and institutional documentation of a large number of Italian ceramic tile manufacturers.
However, the heart of the Ceramic Tiles of Italy space was the exhibition of latest-generation ceramic tiles manufactured by Italian companies, products with cutting-edge design and construction technology. The products showcased in the exhibition were created through ongoing cooperation between the Italian manufacturers and the opinion-leaders in the sector, a partnership that has contributed to increasing the prestige and image enjoyed by Italian ceramic tiles the world over. In the various exhibition halls, architects, designers, decorators, builders and major buyers had the opportunity to preview the products that are expected to have an impact on the non-residential building market over the coming months.
The exhibition programme also featured a series of outstanding ancillary initiatives, including in-depth scientific and design analyses based on major theme exhibits such as “EDEN Building Design Energy Nature” and “The Intelligence of Walls”.
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