Creativitiles: ceramic tiles as the raw material for creativity
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The aim of the exhibition Ceramic Tiles of Italy – Creativitiles is to demonstrate that Italian tiles, industry and art are not as far apart as they may seem. The event was run for the five days of Cersaie in the Cersaie Services Centre, a venue that has always been used for events devoted to information, communication and image.
Hold during the ceramic sector’s most prestigious trade show, Creativitiles offers architects, interior designers, journalists and end users the opportunity to discover the new role of ceramic tiles as a raw material for stimulating creativity and achieving solutions with a wide range of visual impacts.
Promoted by Confindustria Ceramica and organised by Edi.Cer. SpA in cooperation with Promos srl, the exhibition extends over an area of 600 square metres. The original idea was by Laura Manfredini and the art director is Prof. Enrico Manelli, Director of the Ravenna Fine Arts Academy.
It featured sixteen famous paintings revisited using Italian ceramic tiles, including
“The Kiss” by Francesco Hayez (Leonardo 1502 Ceramica),
“Il Pergolato” by Silvestro Lega (Ceramica Del Conca),
“Portrait of Fritza Riedler” by Gustav Klimt (Casalgrande Padana),
“Die Empfindung” by Ferdinando Hodler (Fap Ceramiche),
“Venus of Urbino” (detail) by Titian (Lea Ceramiche),
“Jeanne Hebuterne” by Amedeo Modigliani (Saime San Prospero),
“Fumee” by Georges Barbier (Ceramica De Maio Francesco),
“Still life with a melon and a vase of flowers” by Pierre-Auguste Renoir (Gamma Due),
a scenographic sketch for “Feu d’artifice” by Giacomo Balla (Ceramiche Edilcuoghi),
“La Vasque” by Georges Barbier (Cercom),
“Cactus” (1917) by Giorgio Morandi (Emilceramica),
“Stellated dodecahedron” by Paolo Uccello (Etruria Design),
“Picture II, Gnomus” by Wassily Kandinsky (Floor Gres),
“Dancers practicing at the bar” by Edgar Degas (La Faenza),
“The Kiss” by Gustav Klimt (Ceramic Tiles of Italy),
“Dynamism of a dog on a leash” by Giacomo Balla (Ceramic Tiles of Italy).
The exhibition highlighted the creativity and art of Italian ceramic tiles and explores the outstanding expressive potential that derives from their quality and scope of application. By placing ceramic tiles in previously unexplored and almost surreal settings, the event aimed to bring together the worlds of industry and art through a revisitation of sixteen important paintings, transformed three-dimensionally into settings where ceramic tiles are used as the “raw material for creativity”. Art and industry come together in perfect synergy in an art gallery type exhibition that alternates installations of different sizes using scenographic and trompe l’oeil techniques for enhanced visual impact.
The breadth of cultural offerings available in the Services Centre included numerous info desks for Ceramic Tiles of Italy/Confindustria Ceramica, Edi.Cer. SpA, Centro Ceramico Bologna, Cerform, CreativiTiles and ArtBook Triennale. In these spaces visitors discovered the latest publications devoted to the Italian ceramic tile industry together with the 25th Cersaie’s calendar of events and the initiatives aimed at the ceramic sector. Visitors could also pick the special guide brochure for the exhibition.
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