Italian tiles at Maison & Objet 2006
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Promotion of Italian ceramic tiles worldwide under the Ceramic Tiles of Italy mark is continuing with a significant tradeshow presence in France. Maison & Objet, to be held from 1 to 5 September 2006 in the Paris Nord Villepinte exhibition centre, is an international interior design tradeshow catering for architects, designers, interior designers, furnishers and journalists and for the first time will be featuring a dedicated space for Italian ceramic tile manufacturers’ flagship products.
As demonstrated by the figures, the French market has always been one of the most important European sales outlets for the Italian ceramic tile industry. In spite of the current economic recession, Italian exports to France in the first quarter of 2006 totalled 15,947,303 square metres, corresponding to a value of 163 million euro.
To further reinforce the already excellent image of Italian products in France, Ceramics Tiles of Italy and the Italian Trade Commission ICE are taking part in the Paris show for the first time, hosted in the Projets section. The institutional stand serves as an info point for Italian ceramic tiles, which are exhibited in all their variety, quality, aesthetic sophistication and excellence, characteristics for which Italian products – and tiles in particular – are renowned.
The excellence of the Paris show, which draws together the very best proposals in terms of home and fashion trends and contemporary living styles, is amply demonstrated by its record figures. The show is attended by about 80,000 visitors, including more than 13,000 architects, interior designers, decorators and designers (key partners of the Italian firms, which have been able to pursue interesting projects over the years as a result of the exchange of information and knowledge with these professionals), as well as about 3,000 international journalists.
Held twice a year, Maison & Objet is growing more rapidly than ever before and becoming increasingly international in its scope and proud to demonstrate the results of continuous innovation and research. The September edition of the show is focused in particular on interior design, a segment in which Italian tiles occupy a central role as part of the Projets section. This is a unique opportunity to discover the latest trends in home furnishing and decoration and the important role played by Italian tiles.
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